While it’s common knowledge that CSR is not only for the festive season, it’s still a special time of the year to put a smile on someone’s face. So while the nights get colder and the year starts closing in. The question is: What should I be doing with my CSR this Christmas? Well, that’s a loaded question that has many answers.
With Christmas comes a season of goodwill, and plenty of companies are reflecting this by giving back to the community and increasing their CSR activities and efforts. Consumers feel that when buying from a socially responsible company, they are helping to do their part in their community. Market research company Nielson states that 55% of consumers are willing to pay extra for products or services from companies that have dedicated social impact plans.
This factor, coupled with the fact that consumers are spending more towards the end of the year is a recipe for success in terms of sales. Through the implementation of CSR at Christmas, your organization has the opportunity to build trust with consumers to ensure they are returning customers. British retailer Marks & Spencer (M&S) has joined the efforts against single-use plastic by banning glitter from its Christmas range. Everything from Christmas crackers to cards and calendars will be glitter-free to reduce the impact of microplastics on the environment.
So what is the answer to our question? There is no one answer. However, thinking outside the box and applying your CSR to something that is specific to you and your brand will give you a leg up this year.