What happens when a organisation decides to do more than just write a check? They start a movement.
We recently sat down during CSR Connect with Jade Seaward, CEO of Waste Secure, to discuss how his company transitioned from providing essential services in the UK to providing a lifeline of water in South Africa. In this video, Jade and our Trustee, Phil Day, discuss the real-world ripple effect of what happens when a business aligns its core expertise with a global need. This might be a new partnership but it is going to be mighty
Watch: Business Engagement in Action
Why Choose a Corporate Partnership Over a One-Off Donation?
At Action Change, we aren’t looking for “silent sponsors.” We are looking for partners. However donations do keep our mission and impact driving forward too.
Here is why aligning your business with us creates a deeper impact:
1. Empowerment Over International Aid
For decades, the model for international aid was “deliver and depart.” We believe that’s a broken system and not what our communities need.
- The Action Change Model: We equip communities to drive their own projects. Whether it’s installing rainwater harvesting systems or building sustainable gardens, the community owns the infrastructure.
- The Long-Term Win: When a community builds it, they know how to maintain it. This isn’t a temporary band-aid; it’s a permanent solution that creates dignity, not dependency.
2. Finding the “Right Fit” for Your Business
The most successful CSR initiatives don’t feel like “extra work”—they feel like an extension of your brand. Jade Seaward’s company, Waste Secure, specialises in liquid waste. It made perfect sense for them to partner on water security projects and even more of a bonus was their links to Cape Town townships.
We work with you to find a project that matches your company’s unique skills. When your team sees their professional expertise solving global crises, the “feel-good factor” becomes a powerful driver for staff retention and pride. This is a proud partnership and can become your most important if we do it correctly.
The “Double Impact”: Marketing and Engagement
A partnership with Action Change isn’t just good for the world; it’s healthy for your business. We help you bridge the gap between “corporate goals” and “charitable heart.” While many organisations focus on one area aligned with your mission you might find that your passion is to tackle all the global issues we face around the world. As our projects are aligned with the United Nations Sustainable Development Goals, we are also able to offer partnership through our Project of the Month Club, where you choose the amount you donate each month and we send it to the project that most needs it and in return each month you get great content and images of another project you have supported plus they are all aligned to the 17 global goals.
Marketing with Purpose
We help you tell your story. Through co-branded content and transparent reporting, we show your customers exactly where their money is going. In a market where consumers are hyper-aware of “greenwashing,” authenticity is your greatest asset.
Customer Engagement: The Heart of the Change
This is where the magic happens. Your customers want to be part of something bigger. By integrating fundraising or awareness into your business model, you aren’t just selling a product—you’re offering your customers a chance to be heroes.
“When we do this together, the impact isn’t just doubled—it’s exponential.”
Let’s Build Something Together
We are a charity driven by love, passion, and a relentless desire to see communities thrive. If your business is ready to move beyond “traditional CSR” and into a partnership that actually moves the needle, we’re ready for you.
Explore our projects and see how your organisation can lead the way: 👉 View the Action Change Partnership Vision or drop our team a quick email and let’s kick off with an exciting 10 minute chat corporate@actionchange.org
